I love Twitter. I have learned more about photography as a business, an art form, and a hobby in the few months I’ve been active on Twitter than all the previous years surfing the web. Today, thanks to a “re-tweet” from Blackstar and Leafimaging of a blog entry from ScottBourne, I received an “ah-ha” moment for my photography business.
Of the 5 things Scott lists in his article, #1 really hit home for me:
1. Own Your Own Zip Code
Don’t spend another second worrying about becoming a nationally-known photo rock star. Don’t worry about breaking out onto the national photo speaking circuit. Don’t worry about trying to get on Oprah. Just worry about owning your own zip code. It doesn’t matter where you live, YOU should be the photographer that everyone knows and talks about in your own zip code….
There are more great tips in Scott’s blog entry, but that one made me pause and think about my business approach. I live in a very nice neighborhood with 100+ families. The average home price in that neighborhood is around $215,000. Why have I not “owned my neighborhood”, much less my zip code?
Last night at the gym I had a marketing/advertising “ah-ha”, and this morning, thanks to Twitter, I had another one.